Taste

Taste in the general sense is the same as preference.

Taste is also a sociological concept in that it is not just personal but subject to social pressures, and a particular taste can be judged "good" or "bad". This theory was first put forward towards the end of the twentieth century and ties in with the theory of aesthetic relativism. Before that, the notion of taste in aesthetics was associated with manners and good habits that are of innate nature, and also referred to one's appreciation for beauty.